Getting Tournament Ready
Rickie Fowler prepares for literally everything.
Press: The Drum
Agency | RPA
Directors | Speck + Gordon (Furlined) “Compilation”, Brett and Billy (Gentlemen) “Gator,” “Read the Greens”
GCDs | Perrin Anderson, Hobart Birmingham
CW | Donovan Le
AD | Eli Ching “Compilation", Rik Patenaude “Gator,” “Read the Greens”
To help build anticipation of the annual Farmers Insurance Open, Farmers asked us to create a social campaign featuring their sponsored pro golfer, Rickie Fowler. And while his routine may seem strange, you can’t argue with the results. And by “results” I mean that Rickie’s a multi-millionaire who races dirt bikes for fun and you’re stuck here reading this.
Broadcast
Social
To help drive viewers to our landing page, we ran a series of IG ads to put Rickie in some precarious situations.