Rickie vs. rickie
Farmers asked for a couple social posts that tapped into their experience message while highlighting their partnership with Rickie Fowler. What we delivered was a full-blown social and digital golf campaign that pit Rickie Fowler against his younger, more monochromatic self.
With only four hours to shoot in the intense Florida sun, there were a few things I learned: 1) Rickie Fowler is completely incapable of being mean, even if it's to a fictitious version of himself and 2) Based off heat and humidity alone, the city of Jupiter, Florida is a monument to man's arrogance.