Curated Craftsmen

In 2015, Stearns & Foster finally dipped their toes in Instagram. To extend their brand story across a new platform, we created the Curated Craftsmen campaign, showcasing profiles and insights of master craftsmen at work across the country. To launch the campaign, we partnered with Urban Hardware to giveaway exclusive, custom-designed furniture to one lucky fan. The rest of year, we gave a spotlight to both renown and up-and-coming furniture makers who aligned with our core values: making beautiful things by hand, the old-fashioned way.

On a completely unrelated side note, everyone on my team got a free bed except for me. I'm only just a little bitter about it.