Farmers Policy Perks
Farmers wanted a whole new campaign. Well, they got it, buster.
Recognition: Los Angeles ADDY - Silver x 2, Shorty Awards Finalist
Agency | RPA
Directors | Speck + Gordon (Furlined)
GCDs | Perrin Anderson, Hobart Birmingham
CW | Donovan Le
AD | Eli Ching
In a world where insurance just keeps getting more expensive, Farmers was looking to reposition themselves as a brand that brought unexpected value for its customers. I concepted, produced, and delivered this campaign all at the height of Covid. It was a resounding success, including Farmers’ highest-scoring :30 and :15 to date.
Broadcast
Digital/Social - Pause with a Perk
Digital/social ads designed to fit those ad placements that interrupt your cat videos.
Digital - In-Farmer-cials
Farmers also wanted something harder-hitting. We sold our souls to the advertising devils and created our own version of those cheesy, late-night infomercials.