
Toyota Sales Events
Ahhh, nothing beats that fresh “new car commercial” smell.
Agency | Saatchi & Saatchi
Directors | Matt Swanson (Epoch Films) - “Ode to Summers Past,” “Summer Freeze Frame,” “Rotations”, Rick LeMoine (Moxie Pictures) - “Transitions”
GCDs | Sandra Luciano, Leo Circo
Senior CW | Donovan Le
Senior AD | Justine Massa
At Saatchi, I was responsible for four major Sales Events a year—gargantuan, months-long productions that often rolled from one season to the next. Which means that if I wasn’t on set stuffing my face with breakfast burritos on a given day, I was probably stuffing my face with croissants in an edit bay, stuffing my face with sushi in a recording studio, or stuffing my face with free snacks in a tiny office breakout room while writing a gajillion scripts.